Under a dynamic development Master-plan a new waterfront city, spreading 4,300 acres will be developed in phases over a period of 25 years. At the helm of this massive undertaking is Master Developer, Iskandar Waterfront Holdings. Iskandar Waterfront Holdings is a government-linked company that was specifically incorporated to serve as the master developer of 4,300 acres of prime waterfront land in Johor Bahru.